Thomas Gould [WJMCR 7:2 March 2004] Sections: Introduction|Research Questions|Method|Conclusions Introduction In a recent issue of Journalism and Mass Communication Quarterly, Tomasello suggested that the Internet was not attracting the appropriate amount of attention from communication researchers.1 She came to no broad conclusions regarding the Internet-focused research articles she found in five major journals between 1994 and 1999, except […]
Category Archives: Uncategorized
The Market for Multichannel Video Programming Subscription Service in the United States
Noel D. Uri and Keith Brown [WJMCR 7:1 December 2003] Sections: Introduction|Theoretical Considerations|Conclusions|Appendix Abstract The objective of this study is to provide an assessment of the extent to which direct broadcast satellite service competes with cable television service for subscribers in the multichannel video programming subscription service market. After recounting some of the institutional characteristics of […]
Working at Cross Purposes: The Shift in State Oversight of State Lottery Advertising
Thomas Gould [WJMCR 6:4 September 2003] Sections: Introduction|Research Questions|Methodology|Results|Discussion|Conclusions|Appendix Abstract Thirty-eight states and the District of Columbia have lotteries. They have $40 billion in sales annually. What is the role of state attorneys general in regulating lottery advertising. Two surveys of attorneys general show that they have four approaches: (1) represents the lottery commission in legal […]
Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression
Daechun An [WJMCR 6:3 June 2003] Sections: Introduction|Research Questions|Methodology|Results|Conclusion Abstract This content analysis of a sample of advertising from Time, New Yorker, and Saturday Evening Post during the 1920s and 1930s examined the impact of the national economic conditions on advertising and its visuals. This study suggests that the impact of national economic conditions in the 1920s and 1930s on […]
The Public Relations Profession, Business Practices and Editors’ Perceptions
Lee Bollinger [WJMCR 6:2 March 2003] Sections: Abstract|Introduction|Review of Literature|Methodology|Findings Abstract This study explores the perceptions of editors about two groups, how they “feel/think/believe” about public relations and the professional and how they “feel/think/believe” about business developers and business principles in general. At the same time, this paper ties in findings to the theoretical underpinnings of […]
The Impact of New Technologies on Journalistic Routines
Michelle Seelig [WJMCR 6:1 December 2002] Sections: Abstract|Introduction|Social Construction of Reality|Research Questions|Research Design|Procedures|Findings|Conclusions and Implications Abstract Technology continues to provide news professionals with sophisticated tools indispensable to the photo-editorial decision process. Thus, this paper offers a theoretical and practical look at how new technologies have influenced the social construction of news photos. Using a major metropolitan […]
Motivations for Content Selection: An Application of Open-ended Questions in an On-Line Environment
Salma I. Ghanem and Dixie Shipp Evatt [WJMCR 5:4 September 2002] Sections: Abstract|Introduction|Related Studies|Method & Research Question|Findings|Discussion Abstract For all of their sophistication and speed, polls often do little to illuminate the reasons behind the opinion. Why and how do individuals come to care about some issues over others? Why are some issues salient but others are not? […]
How U.S. Television Stations are Responding to Digital Conversion
Brad Schultz [WJMCR 5:3 June 2002] Sections: Introduction|Theory|Results|Discussion|Limitations|Conclusion Introduction According to the Federal Communications Commission and other important industry stakeholders, the transition to digital television continues to move forward full steam ahead. As of January 2003, for example, the FCC indicated that 94% of eligible U.S. television stations had been granted a digital construction permit or […]
The Association between Television Viewing and College Students’ Perceptions, Attitudes, and Behaviors Regarding Alcohol Use
Linda Godbold Kean and Kelly Fudge Albada [WJMCR 5:2 March 2002] Abstract|Introduction|Research Study|Method|Results|Conclusion Abstract Past content analyses indicate that alcohol consumption on television is frequent and glamorized. Moreover, previous research confirms a negative influence on adolescent viewers, though the evidence for college students is mixed. This study involved a survey designed to investigate college students’ television […]
Reporters as Sources: To What Degree Do Broadcast News Personnel Offer Expert Testimony in News Stories?
Rhonda Gibson & Joe Bob Hester [WJMCR 5:1 December 2001] Sections: Abstract|Introduction|Research Questions|Method|Results|Discussion Abstract This study examines the extent to which broadcast news personnel have taken it upon themselves to interpret the news. Specifically, this study looks at the extent ofspeculation as to the outcomes of events covered in the news and the motivations for actions. […]