The Association between Television Viewing and College Students’ Perceptions, Attitudes, and Behaviors Regarding Alcohol Use

Linda Godbold Kean and Kelly Fudge Albada [WJMCR 5:2 March 2002] Abstract|Introduction|Research Study|Method|Results|Conclusion Abstract Past content analyses indicate that alcohol consumption on television is frequent and glamorized. Moreover, previous research confirms a negative influence on adolescent viewers, though the evidence for college students is mixed. This study involved a survey designed to investigate college students’ television […]