Motivations for Content Selection: An Application of Open-ended Questions in an On-Line Environment

Salma I. Ghanem and Dixie Shipp Evatt [WJMCR 5:4 September 2002] Sections:  Abstract|Introduction|Related Studies|Method & Research Question|Findings|Discussion Abstract For all of their sophistication and speed, polls often do little to illuminate the reasons behind the opinion. Why and how do individuals come to care about some issues over others? Why are some issues salient but others are not? […]

How U.S. Television Stations are Responding to Digital Conversion

Brad Schultz [WJMCR 5:3 June 2002] Sections:  Introduction|Theory|Results|Discussion|Limitations|Conclusion Introduction According to the Federal Communications Commission and other important industry stakeholders, the transition to digital television continues to move forward full steam ahead. As of January 2003, for example, the FCC indicated that 94% of eligible U.S. television stations had been granted a digital construction permit or […]

The Association between Television Viewing and College Students’ Perceptions, Attitudes, and Behaviors Regarding Alcohol Use

Linda Godbold Kean and Kelly Fudge Albada [WJMCR 5:2 March 2002] Abstract|Introduction|Research Study|Method|Results|Conclusion Abstract Past content analyses indicate that alcohol consumption on television is frequent and glamorized. Moreover, previous research confirms a negative influence on adolescent viewers, though the evidence for college students is mixed. This study involved a survey designed to investigate college students’ television […]

Reporters as Sources: To What Degree Do Broadcast News Personnel Offer Expert Testimony in News Stories?

Rhonda Gibson & Joe Bob Hester [WJMCR 5:1 December 2001] Sections:  Abstract|Introduction|Research Questions|Method|Results|Discussion Abstract This study examines the extent to which broadcast news personnel have taken it upon themselves to interpret the news. Specifically, this study looks at the extent ofspeculation as to the outcomes of events covered in the news and the motivations for actions. […]