The Public Relations Profession, Business Practices and Editors’ Perceptions

Lee Bollinger [WJMCR 6:2 March 2003] Sections:  Abstract|Introduction|Review of Literature|Methodology|Findings Abstract This study explores the perceptions of editors about two groups, how they “feel/think/believe” about public relations and the professional and how they “feel/think/believe” about business developers and business principles in general. At the same time, this paper ties in findings to the theoretical underpinnings of […]

The Association between Television Viewing and College Students’ Perceptions, Attitudes, and Behaviors Regarding Alcohol Use

Linda Godbold Kean and Kelly Fudge Albada [WJMCR 5:2 March 2002] Abstract|Introduction|Research Study|Method|Results|Conclusion Abstract Past content analyses indicate that alcohol consumption on television is frequent and glamorized. Moreover, previous research confirms a negative influence on adolescent viewers, though the evidence for college students is mixed. This study involved a survey designed to investigate college students’ television […]

The Press and Public Relations: An Exploratory Study of Editors’ Perceptions of Public Relations Specialists

Lee Bollinger [WJMCR 3:3 June 2000] Sections:  Abstract|Findings|Significance|Conclusion Abstract The relationship of editor/reporter with a public relations representative can be tenuous, at best, when the latter cannot supply the former with certain information. This same relationship, at other times, can be highly rewarding when the two parties work together in getting news out to the public. […]