Thomas Gould [WJMCR 6:4 September 2003] Sections: Introduction|Research Questions|Methodology|Results|Discussion|Conclusions|Appendix Abstract Thirty-eight states and the District of Columbia have lotteries. They have $40 billion in sales annually. What is the role of state attorneys general in regulating lottery advertising. Two surveys of attorneys general show that they have four approaches: (1) represents the lottery commission in legal […]
Tag Archives: 6
Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression
Daechun An [WJMCR 6:3 June 2003] Sections: Introduction|Research Questions|Methodology|Results|Conclusion Abstract This content analysis of a sample of advertising from Time, New Yorker, and Saturday Evening Post during the 1920s and 1930s examined the impact of the national economic conditions on advertising and its visuals. This study suggests that the impact of national economic conditions in the 1920s and 1930s on […]
The Public Relations Profession, Business Practices and Editors’ Perceptions
Lee Bollinger [WJMCR 6:2 March 2003] Sections: Abstract|Introduction|Review of Literature|Methodology|Findings Abstract This study explores the perceptions of editors about two groups, how they “feel/think/believe” about public relations and the professional and how they “feel/think/believe” about business developers and business principles in general. At the same time, this paper ties in findings to the theoretical underpinnings of […]
The Impact of New Technologies on Journalistic Routines
Michelle Seelig [WJMCR 6:1 December 2002] Sections: Abstract|Introduction|Social Construction of Reality|Research Questions|Research Design|Procedures|Findings|Conclusions and Implications Abstract Technology continues to provide news professionals with sophisticated tools indispensable to the photo-editorial decision process. Thus, this paper offers a theoretical and practical look at how new technologies have influenced the social construction of news photos. Using a major metropolitan […]