Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression

Daechun An [WJMCR 6:3 June 2003] Sections: Introduction|Research Questions|Methodology|Results|Conclusion Abstract This content analysis of a sample of advertising from Time, New Yorker, and Saturday Evening Post during the 1920s and 1930s examined the impact of the national economic conditions on advertising and its visuals. This study suggests that the impact of national economic conditions in the 1920s and 1930s on […]

Online Advertising: Hit Rates for Jumps from Banner Ads

David R. Thompson and Birgit Wassmuth [WJMCR 4:2 March 2001] Sections:  Abstract|Introduction|Research Questions|Results and Findings|Conclusion Abstract This article reports a content analysis of newspaper practice regarding targeting jump links to banner ads. By “targeting,” the authors refer to the practice of matching the content of the banner ad to the content on the page to which […]