By Sara Steffes Hansen and James Tsao WJMCR 22 (July 2010) Introduction|Literature Review|Research Questions|Methods|Results|Conclusions||Limitations and Future Research| Abstract This study explores teen lifestyles, depicted through psychographic variables of Internet motivations and leisure activities, for impact on advertising trust, attitude and uses for purchase decisions. Data from 437 teenagers were analyzed with factor analyses and hierarchical regressions. […]
Tag Archives: advertising
Working at Cross Purposes: The Shift in State Oversight of State Lottery Advertising
Thomas Gould [WJMCR 6:4 September 2003] Sections: Introduction|Research Questions|Methodology|Results|Discussion|Conclusions|Appendix Abstract Thirty-eight states and the District of Columbia have lotteries. They have $40 billion in sales annually. What is the role of state attorneys general in regulating lottery advertising. Two surveys of attorneys general show that they have four approaches: (1) represents the lottery commission in legal […]
Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression
Daechun An [WJMCR 6:3 June 2003] Sections: Introduction|Research Questions|Methodology|Results|Conclusion Abstract This content analysis of a sample of advertising from Time, New Yorker, and Saturday Evening Post during the 1920s and 1930s examined the impact of the national economic conditions on advertising and its visuals. This study suggests that the impact of national economic conditions in the 1920s and 1930s on […]
Does Reputation Management Reap Rewards? A Path Analysis of Corporate Reputation Advertising’s Impacts on Brand Attitudes and Purchase Decisions
Jongmin Park, Lisa Lyon and Glen T. Cameron [WJMCR 4:1 December 2000] Sections: Abstract|Introduction|Analysis and Results|Conclusion Abstract Claims are made for the importance of corporate reputation as essential to the effective, integrated marketing of a company’s branded products. Based on the Elaboration Likelihood and Combined-Effects Models of persuasion theory, an experiment was conducted to examine the […]
Advertising in Hong Kong under Political Transition: A Longitudinal Analysis
Louisa Ha [WJMCR 1:3 June 1998] Sections: Sections: Abstract | Introduction | Method |Results | Discussion |Conclusion Abstract Hong Kong’s return to China has raised doubts about its ability to keep its status as the advertising capital of Asia. Hong Kong consumers were suffering from “incompetent new boss syndrome” and its advertising industry used different strategies […]
Combatting Advertising Decline in Magazines During WWII: Image Ads Promoting Wartime Themes and the War Loan Drives
Ed Adams [WJMCR 1:1 December 1997] Sections: Sections: Abstract | Introduction |Advertising Pages|Magazine Analysis | Conclusion Introduction Consumer rationing was introduced in America almost immediately after the bombing of Pearl Harbor and by the spring of 1943 had been extended to commodities which in 1941 accounted for 20 to 25 percent of consumer expenditures.1 Automobiles, tires, […]