Advertising in Hong Kong under Political Transition: A Longitudinal Analysis

Louisa Ha [WJMCR 1:3 June 1998] Sections: Sections: Abstract | Introduction | Method |Results | Discussion |Conclusion Abstract Hong Kong’s return to China has raised doubts about its ability to keep its status as the advertising capital of Asia. Hong Kong consumers were suffering from “incompetent new boss syndrome” and its advertising industry used different strategies […]