Fess up or Stonewall? An Experimental Test of Prior Reputation and Response Style in the Face of Negative News Coverage

Lisa Lyon and Glen T. Cameron, Ph.D. [WJMCR 1:4 September 1998] Sections: Abstract | Introduction |Hypotheses| Method |Results | Discussion |Conclusion|Appendix Abstract A fully counterbalanced, within-subjects experiment addressed fundamental questions about the value of corporate reputation. The 2 (good vs. bad reputation) x 2 (apologetic vs. defensive) design also compared apologetic and defensive responses to negative news about […]

Advertising in Hong Kong under Political Transition: A Longitudinal Analysis

Louisa Ha [WJMCR 1:3 June 1998] Sections: Sections: Abstract | Introduction | Method |Results | Discussion |Conclusion Abstract Hong Kong’s return to China has raised doubts about its ability to keep its status as the advertising capital of Asia. Hong Kong consumers were suffering from “incompetent new boss syndrome” and its advertising industry used different strategies […]

Women in Newspaper Newsroom Management: 1949 to 1979

Stephen Lacy, Lucinda Davenport, and Carolyn Miller [WJMCR 1:2 March 1998] Sections: Sections: Abstract | Introduction |Background| Method |Results | Discussion Abstract This study of the number of newspaper newsroom managers who were women found an overall trend of slow but steady growth during the 1950s and 1960s, with stagnation in the 1970s. The two-decade growth was prompted primarily […]

Combatting Advertising Decline in Magazines During WWII: Image Ads Promoting Wartime Themes and the War Loan Drives

Ed Adams [WJMCR 1:1 December 1997] Sections: Sections: Abstract | Introduction |Advertising Pages|Magazine Analysis | Conclusion Introduction Consumer rationing was introduced in America almost immediately after the bombing of Pearl Harbor and by the spring of 1943 had been extended to commodities which in 1941 accounted for 20 to 25 percent of consumer expenditures.1 Automobiles, tires, […]