Combatting Advertising Decline in Magazines During WWII: Image Ads Promoting Wartime Themes and the War Loan Drives

Ed Adams [WJMCR 1:1 December 1997] Sections: Sections: Abstract | Introduction |Advertising Pages|Magazine Analysis | Conclusion Introduction Consumer rationing was introduced in America almost immediately after the bombing of Pearl Harbor and by the spring of 1943 had been extended to commodities which in 1941 accounted for 20 to 25 percent of consumer expenditures.1 Automobiles, tires, […]