Content Analysis of Advertising Visuals in the Magazine Advertisements: The Roaring Twenties and the Great Depression

Daechun An [WJMCR 6:3 June 2003] Sections: Introduction|Research Questions|Methodology|Results|Conclusion Abstract This content analysis of a sample of advertising from Time, New Yorker, and Saturday Evening Post during the 1920s and 1930s examined the impact of the national economic conditions on advertising and its visuals. This study suggests that the impact of national economic conditions in the 1920s and 1930s on […]