Lee Bollinger [WJMCR 6:2 March 2003] Sections: Abstract|Introduction|Review of Literature|Methodology|Findings Abstract This study explores the perceptions of editors about two groups, how they “feel/think/believe” about public relations and the professional and how they “feel/think/believe” about business developers and business principles in general. At the same time, this paper ties in findings to the theoretical underpinnings of […]
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The Press and Public Relations: An Exploratory Study of Editors’ Perceptions of Public Relations Specialists
Lee Bollinger [WJMCR 3:3 June 2000] Sections: Abstract|Findings|Significance|Conclusion Abstract The relationship of editor/reporter with a public relations representative can be tenuous, at best, when the latter cannot supply the former with certain information. This same relationship, at other times, can be highly rewarding when the two parties work together in getting news out to the public. […]