Nanette Hogg, Carol S. Lomicky, and Syed A. Hossain WJMCR 12 (December 2008) Introduction|Theoretical Framework|Method|Reliability|Findings|Conclusions Abstract This study examined the media’s role in the spread of information about the innovation of blogging in the context of Rogers’ first step in the innovation-diffusion process. This content analysis of 994 stories in national media found the first mention […]
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Media System Dependency Theory and Using the Internet for In-depth, Specialized Information
Daniel Riffe, Stephen Lacy, and Miron Varouhakis WJMCR 11 (January 2008) Introduction|Literature Review|Research Questions|Method|Results|Conclusions Abstract This national survey found that a notable percentage of people depend on the Internet as a valued source of in-depth information about health, science, and business. Between 31% and 50% of the respondents said they use the Internet weekly for in-depth […]
Newspapers and Their Online Editions: Factors that Influence Successful Integration
Bonnie Bressers and Robert Meeds WJMCR 10 (May 2007) Introduction|Literature Review|Hypotheses|Method|Results|Discussion Abstract As newspapers continue in the evolutionary process of optimally utilizing new information technologies to meet the myriad challenges of the day, they are struggling with issues of �clarifying� and �routinizing� the innovative technology as amplified by Rogers1 in his exploration of the innovation process organizations […]
Consumer Responses to Creative Platform of the Internet Advertising
ChangHyun Jin and Jongwoo Jun WJMCR 9 (April 2007) Sections: Introduction|Conceptualization|Methodology|Results|Conclusion Abstract This study explores the role of the creative platform in consumer attitude formation and behavioral intention on the Web. The purpose of this paper is to identify how the creative factors and interactivity influence attitude toward the target ads and click-through intention. The findings […]
Cooperative Integration: A Structural Geography of Primetime Program Production and Broadcast
Tonya Lindsey [WJMCR 8:4 September 2005] Sections: Introduction|Research Questions|Hypotheses|Method|Results|Conclusion Abstract This article asks: what is the influence of policy change on primetime TV programming, from production to broadcast? To understand the structure of primetime programming from production to broadcast, social network analysis is used to study the pattern of ties between parent companies of production and […]
Analysis of Risks and Opportunities in Journalism in Poland: The Example of the Lublin Region
Lidia Pokrzycka [WJMCR 8:3 June 2005] Sections: Research Questions|Methods|Results|Conclusions Introduction The Lublin region1 in Poland is characterized by a low level of economic growth, poor investment in enterprise, and a very low investment appeal of the province for international capital. A positive feature is the location of the Lublin province on the East�West transit route (at the […]
Where’s Qualitative Research Going Online? Patterns of Methodology in Mass Communication, 1993-2003
Thomas Gould [WJMCR 8:2 March 2005] Sections: Research Hypotheses|Method|Results|Discussion|Conclusions Introduction The battle is as old as academia. One side is filled with the certainty of numbers; the other with the confidence of language. The battle is not at all confided to mass communication, but has ranged far and wide, from research into management1 to family therapy2 to tourism3 to […]
Determinants of Internet News Use: A Structural Equation Model Approach
By Jin Yang and Padmini Patwardhan [WJMCR 8:1 December 2004] Sections: Literature Review|Method|Findings|Discussion By Jin Yang and Padmini Patwardhan Abstract The study examines how demographics, perceived credibility of Internet news and Internet dependency relations directly influence Internet current affairs news use and how perceived credibility of Internet news and Internet dependency relations mediate the influence of […]
He Who Pays the Piper Calls the Tune: Investigation of a Canadian Media Monopoly
Erin Steuter [WJMCR 7:4 September 2004] Sections: Introduction|Research Questions|Research Design|Discussion|Conclusions Abstract The Canadian Senate is concluding a national review on the state of the news media in Canada and questions are being raised about the need for new forms of regulation to protect diversity and a free press. This article examines a wealthy Canadian corporate empire […]
Revising Newspaper History: A Reframing of the Women�s Movement
Kimberly Voss [WJMCR 7:3 June 2004] Sections: Introduction|Method|Findings|Discussion Introduction The second wave of the women�s movement questioned the role of women in a patriarchal society. As historian Ruth Rosen wrote, �It took a women�s movement to address the many ways women felt exploited, to lend legitimacy to their growing sense of injustice, and to name and […]