Blogs in the Media Conversation: A Content Analysis of the Knowledge Stage in the Diffusion of an Innovation

Nanette Hogg, Carol S. Lomicky, and Syed A. Hossain WJMCR 12 (December 2008) Introduction|Theoretical Framework|Method|Reliability|Findings|Conclusions Abstract This study examined the media’s role in the spread of information about the innovation of blogging in the context of Rogers’ first step in the innovation-diffusion process. This content analysis of 994 stories in national media found the first mention […]