Where’s Qualitative Research Going Online? Patterns of Methodology in Mass Communication, 1993-2003

Thomas Gould [WJMCR 8:2 March 2005] Sections: Research Hypotheses|Method|Results|Discussion|Conclusions Introduction The battle is as old as academia. One side is filled with the certainty of numbers; the other with the confidence of language. The battle is not at all confided to mass communication, but has ranged far and wide, from research into management1 to family therapy2 to tourism3 to […]