By Sara Steffes Hansen and James Tsao WJMCR 22 (July 2010) Introduction|Literature Review|Research Questions|Methods|Results|Conclusions||Limitations and Future Research| Abstract This study explores teen lifestyles, depicted through psychographic variables of Internet motivations and leisure activities, for impact on advertising trust, attitude and uses for purchase decisions. Data from 437 teenagers were analyzed with factor analyses and hierarchical regressions. […]
Author Archives: Administrator
www.connectingwithGod.com: Exploring the Function of Church Web Sites
By Shonna L. Tropf and Joe Moore WJMCR 21 (June 2010) Introduction|Literature Review|Methodology|Results|Discussion Abstract The world depends on technology to aid in communication as never before, especially the Internet. Churches are no exception. While many churches across the U.S. have willingly embraced technology, others have resisted. This paper explores the function and role of church Web […]
An Exploration of Sample Sizes for Content Analysis of the New York Times Web Site
By Xiaopeng Wang and Daniel Riffe WJMCR 20 (May 2010) Introduction|Literature Review|Method|Results|Conclusion and Discussion Abstract This study explores the effectiveness and efficiency of sample sizes for content analysis of online newspaper sites. Using simple random sampling, the comparisons showed that a sample size of six days was effective and efficient to represent one year of content […]
Engaging in Risk-involved Online Activities: Recognizing the Impact of Knowledge and Experience
By Hye Jin Yoon WJMCR 19 (April 2010) Introduction|Background|Demographic Factors|Hypotheses|Discussion Abstract Purchasing, sharing and downloading online are considered risk-involved online activities, due to concerns of privacy violations and virus infections. The current study seeks to identify factors that distinguish individuals who engage in these three activities from those who do not. Through logistic regression of data […]
Political Efficacy and Campaign News Attention As Catalysts of Discursive Democracy: The Case of the 2004 U.S. Presidential Election
By Hsiang-Ann Liao WJMCR 18 (December 2009) Introduction|Hypotheses|Results|Discussion Abstract This paper argues that models of discursive democracy need to be contextual and domain specific, incorporating cognitive or psychological catalysts or other situational factors that prompt people to talk about politics. Different election campaigns might require different discursive democracy models to encapsulate how and why citizens talk […]
Media Reborn: Interactive Platforms and The Digital Ripple Effect on Media Dependency
By Brent M. Foster WJMCR 17 (August 2009) Introduction|Results|Findings Abstract The goal of this study was to find out what part interactivity plays in the dependency relationship between media and individuals. This study sought to shed light on the issue by quantitatively measuring individual dependence on traditional and digital media. The focus was on the concept […]
Are Blogs Changing the News Values of Newspaper Reporters?
By Mary Lou Sheffer and Brad Schultz WJMCR 16 (July 2009) Introduction|Research Questions|Method|Results|Discussion|Conclusion Abstract Traditional news outlets such as newspapers are incorporating blogs as part of their content in an effort to reach new audiences. Because blogs are typically opinionated and personal how newspapers present their blogs could indicate a shift from traditional journalism values. This […]
Examining the Features, Policies, and Resources of Citizen Journalism: Citizen News Sites and Blogs
Stephen R. Lacy, Daniel Riffe, Esther Thorson, and Margaret Duffy WJMCR 15 (June 2009) Introduction|Background|Method|Results|Conclusion Abstract This study used content analysis to explore the policies, citizen participation features, and means of financial support for sixty-four citizen journalism sites�both news sites and blogs�in 15 randomly selected U.S. cities. Community size was related to number of sites in […]
A Baker’s Dozen of Issues Facing Online Academic Journal Start-ups
Thomas Gould WJMCR 14 (March 2009) Introduction|Conclusions Abstract The rapid upsurge in online academic journal creation, publishing, and management has challenged researchers and universities. Much of the recent flurry of activity has occurred in reaction to rapidly rising costs for journals produced by for-profit publishing houses. Few guidelines and protocols have been created to assist online […]
Violence, Sexuality, and Gender Stereotyping: A Content Analysis of Official Video Game Web Sites
Tom Robinson, Mark Callister, Brad Clark and James Phillips WJMCR 13 (February 2009) Introduction|Theoretical Framework & Literature|Hypotheses and Research Questions|Method|Results|Discussion Abstract To promote video games, game manufacturers create official Web sites for their games that are designed to attract consumers’ attention and push them to purchase. This paper examines the messages that these Web sites send […]