An Exploration of Sample Sizes for Content Analysis of the New York Times Web Site

By Xiaopeng Wang and Daniel Riffe WJMCR 20 (May 2010) Introduction|Literature Review|Method|Results|Conclusion and Discussion Abstract This study explores the effectiveness and efficiency of sample sizes for content analysis of online newspaper sites. Using simple random sampling, the comparisons showed that a sample size of six days was effective and efficient to represent one year of content […]