By Toktam Namayandeh Joorabchi, Md. Salleh Hj. Hassan and Mohd. Nizam Osman WJMCR 45 (October 2013) Introduction | Research Questions | Patterns of Internet Usage | Gratification of Internet Usage | Positive Youth Development | Research Methodology| Reach and Growth | Gratifications | Conclusion Abstract These days, more information is presented to more people from more sources than at any time in human history. This study was designed by applying the […]
Tag Archives: internet
Consumer Responses to Creative Platform of the Internet Advertising
ChangHyun Jin and Jongwoo Jun WJMCR 9 (April 2007) Sections: Introduction|Conceptualization|Methodology|Results|Conclusion Abstract This study explores the role of the creative platform in consumer attitude formation and behavioral intention on the Web. The purpose of this paper is to identify how the creative factors and interactivity influence attitude toward the target ads and click-through intention. The findings […]
Determinants of Internet News Use: A Structural Equation Model Approach
By Jin Yang and Padmini Patwardhan [WJMCR 8:1 December 2004] Sections: Literature Review|Method|Findings|Discussion By Jin Yang and Padmini Patwardhan Abstract The study examines how demographics, perceived credibility of Internet news and Internet dependency relations directly influence Internet current affairs news use and how perceived credibility of Internet news and Internet dependency relations mediate the influence of […]