Factors Influencing Sports Consumption in the Era of New Media

By Brad Schultz and Mary Lou Sheffer WJMCR 37 (October 2011) Literature Review | Research Questions and Methodology | Results | Discussion | Limitations and Future Research | Conclusion Abstract The age of new media technologies, including social media and mobile delivery systems, has affected the way people consume sports. In order to assess these changes, this study focused on the relationship between sports media interest, […]