Lisa Lyon and Glen T. Cameron, Ph.D. [WJMCR 1:4 September 1998] Sections: Abstract | Introduction |Hypotheses| Method |Results | Discussion |Conclusion|Appendix Abstract A fully counterbalanced, within-subjects experiment addressed fundamental questions about the value of corporate reputation. The 2 (good vs. bad reputation) x 2 (apologetic vs. defensive) design also compared apologetic and defensive responses to negative news about […]