Effectiveness of Negative Political Advertising

Won Ho Chang, Jae-Jin Park, and Sung Wook Shim [WJMCR 2:1 December 1998] Sections: Introduction|Hypotheses|Method|Results|Conclusion Introduction Throughout history politicians have used various methods, such as whistle-stop speeches, political advertising and political rallies, to achieve their “primary goal, the winning of votes.”1 However, over the years, politicians have found that it is most advantageous to use political advertising to persuade […]