Social Media and Female Sports Audiences: A New Look at Old Assumptions

By Mary Lou Sheffer and Brad Schultz WJMCR 48 (June 2014) Introduction | Literature Review | Research Questions and Methodology | Results | Discussion Abstract As a follow-up to previous research, this study took a uses and gratifications approach to more clearly define sports media consumption patterns among women. Based on survey data from more than 2,500 respondents nationwide, it was found that […]