By Susan Keith WJMCR 29 (February 2011) Introduction | Gatekeeping Roots | Hierarchy of Influences | Reconceptualizing | Conclusion Abstract Drawing on Merrill Morris and Christine Ogan’s 1996 call for researchers to pursue theoretically grounded approaches to the Internet’s “many different configurations of communication,” this article considers two ways in which Shoemaker and Reese’s model of a hierarchy of influences on media content might […]