Salma I. Ghanem and Dixie Shipp Evatt [WJMCR 5:4 September 2002] Sections: Abstract|Introduction|Related Studies|Method & Research Question|Findings|Discussion Abstract For all of their sophistication and speed, polls often do little to illuminate the reasons behind the opinion. Why and how do individuals come to care about some issues over others? Why are some issues salient but others are not? […]