If My Commercial Makes Fun of My Political Opponent, Do My Race and My Gender Make a Difference?

William N. Swain, Gary A. Copeland and Karen S. Johnson-Cartee [WJMCR 3:4 September 2000] Sections:  Abstract|Introduction|Hypotheses|Methodology|Findings|Discussion Abstract An experiment tested the effects of the race and gender of the sponsor of a humorous negative political commercial on perceptions of the sponsoring candidate, the commercial itself, and a white male political opponent. Five groups of participants read […]