Effects of Teenagers’ Internet Motivations and Leisure Activities on Trust, Attitude and Use of Advertising

By Sara Steffes Hansen and James Tsao WJMCR 22 (July 2010) Introduction|Literature Review|Research Questions|Methods|Results|Conclusions||Limitations and Future Research| Abstract This study explores teen lifestyles, depicted through psychographic variables of Internet motivations and leisure activities, for impact on advertising trust, attitude and uses for purchase decisions. Data from 437 teenagers were analyzed with factor analyses and hierarchical regressions. […]