The Public Relations Profession, Business Practices and Editors’ Perceptions

Lee Bollinger [WJMCR 6:2 March 2003] Sections:  Abstract|Introduction|Review of Literature|Methodology|Findings Abstract This study explores the perceptions of editors about two groups, how they “feel/think/believe” about public relations and the professional and how they “feel/think/believe” about business developers and business principles in general. At the same time, this paper ties in findings to the theoretical underpinnings of […]