The Press and Public Relations: An Exploratory Study of Editors’ Perceptions of Public Relations Specialists

Lee Bollinger [WJMCR 3:3 June 2000] Sections:  Abstract|Findings|Significance|Conclusion Abstract The relationship of editor/reporter with a public relations representative can be tenuous, at best, when the latter cannot supply the former with certain information. This same relationship, at other times, can be highly rewarding when the two parties work together in getting news out to the public. […]